How It All Started
Back in September 2015, I connected with a fellow food blogger, Sarah, over a cheesy burger (she loves cheese). At the time, we thought it would be fun to start an Instagram account called IEatOnFleek - a space to share the crazy, over-the-top meals we dreamed about (but didn't really eat). Think giant burgers, loaded fries, and 1,000+ calorie comfort food.
This Instagram post is how it all started...
View this post on Instagram
After a few months of posting, though, we realized something important: this wasn't what we actually stood for. It wasn't how we wanted to eat, and it wasn't the message we wanted to share.
By December 2015, we decided to pivot. We rebranded from IEatOnFleek to Meal Prep on Fleek, shifting our focus toward something much more meaningful: helping people meal prep in a way that's practical, approachable, and aligned with real life.
Where did the name come from?
At the time, "on fleek" was slang for perfectly done or exactly right. The phrase fit perfectly with what we were trying to create. If your meal prep is on fleek, your life is on fleek. That's still the vision that guides us today.
Growing a Community
By the end of 2016, we had built a following of over 100,000 people on Instagram. It became clear that this wasn't just a passing trend - people were craving meal prep solutions they could actually stick with.
So we expanded beyond Instagram and built MealPrepOnFleek.com as a destination for:
- Practical, step-by-step meal prep recipes
- Weekly inspiration and new ideas
- Tips for making meal prep fit into busy lives
Today, our website has reached over 11 million people, and we've grown a social media community of more than 900,000 across platforms.
What Is Meal Prep on Fleek?
Meal Prep on Fleek is here to take the guesswork out of meal prep. I created this brand to share knowledge, tools, and inspiration that make it easier to:
- Save time in the kitchen
- Eat healthier without giving up flavor
- Stay consistent through meal prep routines that actually work
Whether you're brand new to prepping or have been at it for years, you'll find recipes, guides, and resources designed to help you succeed.
Who runs Meal Prep on Fleek?
Hi, I'm Nick - the meal prepper behind Meal Prep on Fleek.
I started my own meal prep journey over nine years ago because I needed structure in my diet and lifestyle. What started as a personal system to save time and eat better has now grown into a community that inspires millions every month.
In addition to Meal Prep on Fleek, I also run Easy Meal Prep Recipes and Workweek Lunch - two other brands that focus on making meal prep simple, practical, and sustainable. My goal across all of these platforms is the same: to help people create healthier routines and spend less time stressing about food.
Through social media, our website, and weekly newsletters, I share recipes, strategies, and meal prep ideas that make life easier. From high-protein dinners to budget-friendly snacks, my mission is to make meal prep accessible, enjoyable, and realistic for everyone.
Favorite dish to cook: Korean Beef + rice or Pizza Chicken
Join the MPOF Community
If you're ready to simplify your week and enjoy healthy, tasty meals without the stress, you're in the right place. Explore our Meal Prep Ideas hub, or check out our free Meal Prep eBook to get started today.
